Facebook: Sponsored Stories
Facebook introduced a new way to reach people – Sponsored Stories which will be soon available on the market. This feature is based on friends’ recommendations and simply word-of-mouth. Basically, if your friend likes a Page or shares content connected with the brand which paid for Sponsored Stories, his activity may appear as an advertisement on your profile.
It means that if today you like Starbucks Fan Page, your friend may see it tomorrow as an advertisement. That’s an example using application Places:
and the Sponsored Stories look like that:
Facebook’s goal is to transform regular users to marketers, whose shared content may be used by brands and companies to advertise their products. The first partners of these novelty are Coca-Cola, Starbucks, Levi’s and Bud Light.
can’t wait to see that 🙂