Quote of the day
“Most companies view their Web sites as channels, a means of reaching consumers to offer them value. In a digitized relationship, however, a Web site is a means for the consumer to reach the company to extract value from it.
But customers will only make the effort if they have confidence that there is value there for them to receive – and they’ll only go often if they know that that value will be regularly updated.”
“Build A Digital Relationship With Your Customer” December 7, 2010