Trendsetters Online – who are they?
Another research by Brian Solis and Vsoft – a bit old but still alive and kicking. The focus on the reseach was put on measuring which type of users have the most measurable effect on an outcome.
It appears that networks of closely interconnected users are the most valuable, even though they are not the biggest in size – 57% of interviewees chose that answer. The second position , with the outcome of 36%, was taken by the users having very wide but rather loose networks. Only 8% of people claim that those with enormous networks, amounting to millions of users who are not personally connected to one another, have the most impact on the outcomes of the campaign.